Set up and share the version of the mobile OS or iOS along with the events of the application;
Send the Advertiser Tracking Enabled parameter along with the application events to share the status of the user consent.
When integrating the Facebook partner through your MMP, you will receive detailed instructions for the implementation of events in the Events Manager in the Facebook Developers for your application.
The application can be associated with only one account in the Facebook business manager. However, from one account you can show advertising for different applications.
For one application, you can run no more than 9 advertising campaigns for iOS 14, each of which will have a restriction – up to 5 ads groups with the same type of optimization.
When creating campaigns for iOS 14, only auction can be selected as a procurement type. The type of “coverage and frequency” will become unavailable.
After publishing the campaign, it is impossible to change the position of the switch that suspenses and activates the campaign for iOS 14. It will be necessary to turn off or remove the campaign. To turn off the campaign and enter the other into the auction, you will need to wait for the window to complete the window for 72 hours, which will slow down with test campaigns. That is, if you remove one of 9 campaigns for iOS 14, 3 days will pass before it ceases to be taken into account in the permitted number of campaigns.
It is important to note that if you use the APP Events API, not Facebook SDK, to show advertising on iOS 14 and measure its effectiveness, you need to make sure that the application supports Apple Skadnetwork, and it can be verified correctly (you can check the Skadnetwork configuration , choosing the option to “configure”) to be able to run the campaign to install applications.
Google Ads
The tracking of iOS users has long has a number of problematic points on UAC campaigns (for example, Search traffic cannot be seen in the most popular MMP’s). In the case of using an additional Google Firebase tool, we strongly recommend updating the SDK Firebase until the latest version in accordance with the instructions at the Google reference center.
Tiktok for Business
Integration occurs through the most popular MMP’s.
Current advertising campaigns with optimization for clicks, installes or events will not be delivered to iOS 14 users. The creation of special campaigns is required. In the current iteration, AEO (AppeventOptimization) campaigns will also not be available. This issue is now under development and you can find all the updates in the Tiktok for Business reference center.
Due to the restrictions on the Skadnetwork API, Tiktok for Business will work with the following restrictions when creating the highlighted iOS 14 campaigns:
Each iOS application will be limited by 11 campaigns, 1 group of ads for the campaign.
The allocated iOS 14 campaigns can be created from several advertising accounts, but the total number of active campaigns is limited to 11.
All IOS 14 campaigns will be counted into limit 11, regardless of their goal. You will need to wait at least 72 hours after the end of the campaign in order to make room for the new campaign.
Snapchat
As part of the preparation, you will need to integrate the Skadnetwork V2 using your analytics system or directly. Detailed instructions can be found here. It is important to check before launch the correctness of the transmission and connection of data with the analytics system.
From the point of view of targeting, you will receive a number of changes. So, the volumes of audience coverage may fall, Targeting at the user level for the SNAP advertising network will no longer be available.
For iOS 14, the Target Cost and Minimum Roas Bidding campaigns will not be available, as well as the campaigns aimed at retargeting. A detailed list for preparing with recommendations from Snapchat you will find here.
Other sources
The effectiveness of other sources of traffic will be directly tied to the integration and bunch of data with the analytics system. That is why you need to consult with the manager of the advertising network, as well as with the manager of your system of analytics about the possibility of promoting in other sources that are not indicated above, as well as on additional settings that need to be made to configure and connection with the updates related to the implementation of Skadnetwork.
Install ConversionValue
The most important problem of this update is an understanding of the anonymity of users who, most likely, will refuse the transparency of the transmission of their IDFA. Therefore, the IDFA is replaced by setting the conversion value.
App Tracking Transparency
ATT is a new confidentiality protection system for Apple smartphones. With the help of ATT, when the owner of the device opens the application, he has a notice with the question whether he wants to transfer data on tracking through third-party applications or websites.
After the transition to iOS 14.5, access to IDFA will be limited to the transition to ATT. If the user does not give permission, then the IDFA transmission will not be carried out. Earlier, the attribution of users who refuse to transmit IDFA was possible thanks to the FingerPrinting technology on the side of the analytics system.
Thanks to Skadnetwork, without fear of user data, you will receive postbacks with user conversion values on your side.
How it worked earlier (showing the example of Tiktok for Business):
1) the user opens Tiktok, sees the application advertising and installs it;
2) SDK systems of analytics identify a new user by IDFA;
3) the analytics system attributes the installation and sends the postback to the side of Tiktok for Business, in which the latest interaction with the user occurred (as part of the attribution window);
4) the postbek includes IDFA and user data;
5) the postback for the event is sent through the analytics system at Tiktok for Business in real time, including transmitting income from this user.
Due to the fact that this scheme included IDFA data, analysts systems could attribute attitudes and events at the “one-k-one” level, and advertising sources could use data for teaching models of the Machine Learning, Lal and others.