What are we talking about
What exactly is included in the creation of the application? The question that customers most often ask us. They want to know how much money and time it will take from them how work is being built, where to start and how to make money, and not lose.
This important question, which cannot be answered in a nutshell, inspired us to publish this cycle of articles. They will not have foggy tips from the series “How to make an application: three simple steps.” But there will be an experience we have accumulated over five years of work in the mobile development market, examples from practice and leadership.
From previous materials you will learn:
How to understand that your business needs an application;
as companies from different industries use mobile applications;
how much development costs and how to save on it;
What the customer needs to know about analytics and technical specifications;
What include the stages of design, design and development;
which includes the stages of testing, stabilization and publication in the stoves;
How the support and development of the application occur and why they are needed.
Now we will tell you how the iOS and Android platforms are different, for which one is better to make the application and how MVP will help here.
iOS or Android: which platform to choose
It happens that the customer is not ready to immediately start the development of applications for both platforms: he has no money, resources or time. Then he faces a choice: where to start in order to quickly pay off and continue to work on the project? Here are the four criteria that must be taken into account when choosing.
- Where is your target audience?
Android relies on the masses, so it has a great success in developing markets, such as Asia, Africa and South America. IOS is focused on premium users and markets such as North America and Western Europe.
According to Bloomberg, 26% of people use Euro -Petdh iOS, and Android – 73%. About the same situation in Finland, Germany, Italy, France, China and South Korea.
No less important is who your target audience is. When we developed the Global Tuck Service application for truck drivers, we focused on Android, because drivers have almost no iPhones.
- How do you want to earn?
What strategy for monetization of the application have you chose? Built -in purchases or advertising? The share of purchases in the iOS application brings 45% more income to the user than in Android.
Apple’s purchasing power is almost five times higher than for Android users.
- Will you sell goods in a mobile application?
According to statistics, iOS users are more often bought from smartphones. This does 23% of users, while on Android – only 17% of users. - Which application is cheaper to make?
Usually, the development of an application for Android is a little more expensive than for iOS. But it all depends on the development studio that you have chosen.
We have an application for iOS cheaper, because the park of devices is smaller, it is cheaper to test. However, iOS developers are about 20% more expensive than Android experts.
If you are still not sure which platform to choose and whether it is necessary to make a new service at all, we recommend starting with MVP.
What is MVP and why it is needed
Any business begins with an idea, but not every of them shoots. Sometimes an entrepreneur finds out that customers do not need an application, after it is ready. MVP, or Minimum Viable Product is a minimally viable product that helps to check the hypothesis.
What does MVP look like. MVP is a working application with a simple design. There are no functions in it. This application is based on Kil-fiche-the main function-which reflects the idea of the application and solves the main problem of the client.
Why do you need MVP. Making MVP is the best way to quickly check what the market really needs (or not).
MVP allows you to get a clear idea of how your customers relate to the application. If, according to reviews, you will understand that the application is necessary, then you can invest in a full -fledged version with other functions and a beautiful design without huge risks. If users say that the application does not solve their problems, you will stop on time and do not waste money.
How we do MVP. We determine what basic functions should be in the appendix. For example, for an online store it will be a catalog and a payment system-you can already sell with them. For the training application, the MVP is built on the algorithm for obtaining new knowledge and content consumption.
To make MVP from scratch, our studio usually needs two to three months.
And what in the end?
We have only to evaluate the prolonged effect from this course. But now we can say that the next goals have been achieved:
Employees of the “humanitarian” professions have ceased to be afraid of the technical side of the development process;
Designers understand how the layout can complicate (or simplify) development, and coordinate such solutions with the team;
QA engineers are guided by the scale and age of the project, often even assuming what could cause a bug;
Communication with managers and HR has become more effective – now you do not have to transfer from human to developers and vice versa).
And yes, you should also immerse your employees in mobile development. The main thing is a mutual desire to develop and develop, and a competent course that will show the best aspects of programming.